Marketing Plan for Soft Drink Company

Marketing Plan for Soft Drink CompanyThis report pull up stakes serve as a commercializeing plan to introduce an mod Orange drink by the name of Orangee in the UK market. Orangee would be a revolution in the beverage industry of UK as the proposed market plan is lotion all aspects of the marketing such as the target customers, current market situation and preferences of people.This report will draft out various marketing strategies and market analysis of the competitors and prospect of the founding of this drink in the UK market. The proposed marketing strategies are strong enough to raise Orangee market size up to 1 one million million people and a forecasted sale of up to 5 million pounds yearly.Further, the quality of product would be of utmost importance. This will help a great struggle in order to consider the product for export at a later time which will definitely shoot up the profits considerably. export potential will be considered in eastern Europe where there is a slump in the beverage industry. Several beverage companies in Eastern Europe have failed to address the demands of the local customers so there is a huge opportunity there to excel the drink which could be a set out of our business provided the type of response we get in UK after the launch of the drink.Orangee IntroductionOrangee will be a bottled orange drink with Orange polish apply as the main theme for the packaging to make it attractive and also for the onward motion of the drink. The concentration of pure oranges in drink will be more than 90 percent with fractional artificial flavours and mouthful enhancers to make the drink more striking to the consumers.Further, the drink price will be efficient and easily affordable for the majority of the people in UK. For the enjoyment of initial testing of the market, the introductory price of Orangee would be fractionally lower than its competitors. After the response of the market, the newborn price would then be introduced .With comparing it with some of the orange juice competitors like Nestle Orange juice, Tropi idlera Orange Juice Orangee will prove itself as the best budget drink with high quality and low price.Target MarketThorough market research and deep analysis is instrumental in hitting your target market with a bang. Factors such as market trends, buyers intentions, statistical demand analysis, test marketing and so forthare critical in determine the sale potential.Target market can be more than one and different marketing strategies need to be applied for the different target markets as according to William M. Pride (2009) a firm uses one marketing mix to reach one target market and a separate one for the other.For the parapraxis of Orangee, no specific demographic market was chosen. Instead our goal is to develop the product to be used by consumers of both genders and all ages, from infants to seniors. It is attended to be launch as a family product in order to give them an alternative for other sub-standard or expensive Orange juices.Marketing Tools and TechniquesMost of the business community at the initial stage of launching their product are a bit hesitant in spending lavishly on the marketing notwithstanding slide fastener could be further from the truth. Proper product marketing is very critical and to have a defensive approach for that could almost certainly specify the product to failure.According to Sylva-Michele Sternkopf (2005 107) majority of the companies interviewed for marketing tools stated that their increased profits reflects the importance of their marketing tools. So, this shows the importance and relevance of marketing tools for businesses to run successfully.Following are the marketing tools that will be incurred for the marketing of OrangeeWell Structured and Comprehensive Website As Orangee has a fair bit of budget as mentioned to a higher place, so naught can be as good as a well designed website. It will be a first impression of th e company and will be launched a moth before the launching of Orangee to make it popular among customers. It will be a comprehensive site covering all the aspects of the product including its competitors, price, offers etc. The expenses required to build the website would be 1000 pounds and would have 300 pounds for its maintenance each month.Brochures Brochures are yet another effective marketing tool for the invention of the Orangee marketing. According to Scott C. Gladden (1996 74) Brochures are the most informative marketing tool which can be used a direct hand-out or a mailer. It is a very inexpensive yet successful way of promoting the product. Brochures will be distributed in busy places like shopping malls, parks, educational institutions, tube stations etc.Newspaper Advertisements The only thing that can be better than cheap publicity is free publicity as newspaper advertisements provides just that. As nothing much the company has to do for it as the newspaper advertisem ents promotes the product automatically. It is also a very inexpensive marketing tool with effective outcomes. Timely and public promotions about Orangee price updates, special offers etc would be given in the best selling newspapers of UK.Television If the sales picks up in the introductory stage, then we can also think about promoting Orangee through television. At the time of launching the product, it can be a bit risky to invoke television for the purpose of marketing for it being the most expensive medium for marketing.Developing Orangee branding branding is a single best buzzword in the marketing industry. mailing basically lays the basis for the marketing success of the product. According to Bill Chiaravalle (2006) Branding makes selling easier and develop a level of trust between the buyer and the company.Branding PhilosophyBranding is the process of changing minds. Just as products are created with hands, the brands are created with mind. For the purpose of promoting Or angee, people can be convinced by Brand awareness like Orangee is Vitamin C enriched or Having Orangee daily is a great way of strengthening body resistance etc.For the branding of Orangee, the tag field of operation we are going to use will be OrangeE Squeezed just the way you want. This tag line relates a lot with the product and will be used almost everywhere where the product is promoted like on the website, brochures, newspaper advertisements.Logo highlights the product branding part and so is for Orangee nevertheless. Logo of Orangee will set the general impression of the product on the customers. A ripe orange in the partially squeezed form will be the logo for Orangee and would somehow relate with the above mentioned tagline also.Orangee Life CycleAccording to Anselmi Immonen (2008 9) Product life wheel refers to a concept and a set of systematic phases that attempts to control the product information previously described. Product life cycle analysis of our product and o ther related products helps in identifying different loopholes in our product.Following are the key phases of Orangee life cycleGrowingMaterial used to make fertilizers and pesticides. discharge needed to set up the soil for planting.Watering in order to nourish the orange trees. fruitFuel to operate the harvesting equipment and delivering oranges to the processing premises.ProcessingEquipment and Man-power needed to produce the orange juice.Water needed for washing and preparing orange juice.Usage of additives like sugar, taste enhancers etcPackagingMaterials and energy used for preparing Orangee juice containers and packing boxes.DistributionFuel required for transporting Orangee to stores.RetailElectricity requirement in stores for refrigerating Orangee.DisposalFuel to transfer the wasted containers to the waste-yard or recycling place.Comparison of Orangee with Nestle Product Life CycleNestle Orange juice is market lead up and at the time of its introduction, its profits were n egative. It was mainly due to the reason of its low sales and high distribution and promotion expenses. The other reason for its bad launching was its unawareness in the rural areas.But later on during the growth stage of Nestle life cycle, its profits sky rocketed by their effective promotion and formulating of new price strategies.And until now till its maturity, Nestle has sustained itself as standard orange juice providers and are a tough competitor for Orangee to struggle with.