Size, growth, current trends, developments & key factors of The Essay

Size, growth, current trends, developments & key factors of The Reformation - Essay Example Since the company only operates in USA now and has a unique sustainability, it is likely to expand globally. Indeed, its sustainability attracts a competitive advantage and good will that can push the company to the international front. Ideally, Reformation is an environmentally sustainable fashion brand that recycles vintage and surplus materials to create a chic, limited edition collection (The Reformation, 2014). The brand abhors environmental conservation and efficiency in operations. As such, the company seeks to produce their collections in the shortest time possible. Most importantly, the designers at the factory are flexible, moves with technology, and satisfy the customer’s fashion needs. Moreover, the factory ensures that their collections get to the customer at the right time upon placing an order. The factory has a mission of producing high quality and fashionable collections. With these aspects, the brand may be heading to the international market. The Reformation deals in the production of a wide range of products, which include dresses, tops, jumpers, bottoms, basics, outerwear, sweaters, and accessories (The Reformation, 2014). Nevertheless, the brand has the capacity to produce other collections in response to the growing customers’ needs. Notably, the brand operates in three renowned stores in the United States of America. These fashion stores include Reformation LES in New York, Reformation SoHo in New York, and Reformation Melrose in Los Angeles (The Reformation, 2014). The factory is planning to open other stores outside America. Indeed, the factory has been delivering its collections to its online customers based in other locations outside USA. As such, the size of the factory is growing and soon it might go global. Subject to the difficulty and time consumption in operating Vintage stores, Reformation builds its product